Sponsoring a newsletter

Everything is self-serve on the sponsor page.

• Slots per niche: a primary and a secondary slot in each weekly issue, a weekly banner on the niche hub, and a weekly rotation across topic pages. Web archive pages keep their issue's sponsor.
• Pricing: set automatically from the number of engaged subscribers (people who clicked in the last 90 days) with a floor price. Rates rise when a niche sells out for several weeks and fall when demand is low. Four-week and multi-niche bundles are discounted.
• Media kit: each niche's media kit shows subscribers, engaged subscribers, average clicks per issue, top countries and sample issues, generated from live data.
• Payment: checkout is handled by our merchant of record, which issues invoices and handles VAT.
• Integrity: sponsors never influence which topics appear, their scores or rankings, or any AI-written text, and sponsor blocks never appear next to sensitive topics. Every sponsor block is labelled "Sponsored".